The Center for Critical Urban and Environmental Studies (CUES), was a newly created center at UCSC and was in need of a logo, website, and style guide. The center is a laboratory for social scientific research on urbanization and the environment in a time of inequality and climate change.
In creating this logo I was trying to represent the conflicting elements of the urban and environmental elements, as well as the critical nature of the research, while also trying to stay within the realm of the UCSC style guides and color palettes.
In addition to creating the logo, I ended up creating the entire alphabet of letters in the logo style so that we could have a font to use for sub-headers and other elements. I also used the shard shapes as photo overlay shapes to help tie all the different pieces of the site together.
Elements of the logo was used throughout the website. Below are some samples, or click here to view the live CUES Website
